The first and most obvious are the mountains that rise from this productive valley floor.

For more than a century, these mountains have also anchored the lives of ranchers who call this place home.

The second surprise is Premium Natural Beef, a nationally acclaimed branded beef product that was started by two local ranchers, CR Freeman and Kirk Duff. The lifelong friends decided a couple of years ago to commit themselves producing not only quality cattle, but also quality, all-natural beef for consumers around the world. Driven by a desire to increase rural sustainability and help ensure their families’ future on the land, they turned to what they know best: raising quality, safe and nutritious beef – but on a much larger scale than anyone could have ever predicted, and in a way that no one could have ever imagined.